As a consultant, speaker, coach, business owner, executive, or other Subject Matter Expert, you very likely give away your how-to tips for free. That makes sense since you want to provide samples of your knowledge, be helpful, and show your generous side. After all, it’s only a tip, right? It’s a small sound bite. You’re not giving away the store, sharing your secret sauce, or investing in much unpaid time. 

What if you thought of those tips in the realm of food, a lovely dinner at a delicious restaurant. The first course, an appetizer, a small taste to easily digest, leaving room for the main course, and dessert. 

Your tips serve the same function. They whet your audiences’ appetite whether consumed by reading, listening, or watching. Your bits of information are easily digestible when first coming to your knowledge base. Your people want more once they absorb the basics. The uncomplicated tips are easy to consume, are trust-builders in you and your work, and have people wanting more from you. The tips are the right amount at the right time and more valuable than you might think. 

Notice your reaction to the 52 tips here. You’re probably coming to this information for the first time. You have knowledge that other people not only don’t have, but find valuable. What you consider common sense is not common sense to someone else, and that’s a promise!