“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.”

– Patricia Fripp, Hall of Fame keynote speaker and executive speech coach

SUGGESTION IN FRONT OF YOU

Imagine sending a copy of your 52 Tips on (Enter Your Expertise Here) to ALL your personal and professional contacts. Yes, that includes your family and your colleagues, as a gift.

You choose how you position it. Here are some ideas to get you thinking:

• End-of-year holiday greeting/gift

• Thankfulness for having them in your life near Thanksgiving

• Encouragement for a great New Year (end of year of beginning of year)

• Spreading the love around Valentine’s Day

• Spring’s return when nature comes back to life with new energy

• Celebrating your company or family milestone anniversary or accomplishment

• …Or any other hook you feel strongly about using!

Notice it’s a gift, not a request for their credit card.

PROVEN APPROACH

And yet, that gesture is among many proven ways our Subject Matter Expert Clients have easily and successfully introduced selling their tips products, books and other related products wholesale in bulk. Many of those who receive a printed 52-tips booklet in the snail mail naturally become bulk buyers of the booklet they got free as a gift.

Those “spin off” bulk orders were placed with the booklet’s publisher.The single copy seller enjoyed substantial increases in orders of products and services they sell in their business. That happened once the envelope with the booklet was opened. “Oh yeah, I forgot about So-and-So’s Business, and now they sent this useful gift. I’ve gotta see if they have what I’ve been looking for!”

ROI OF TIME AND MONEY

One of our clients easily experienced a 30% return on their investment of printing and sending those booklets to their personal and professional contacts. Others had a higher percentage and only a few have had less.

Notice how much easier this is:

1. No time-consuming phone calling for you or getting lost by emailing.

2. Your reaching out is “wrapped” in good wishes and a lovely sentiment.

3. No playing telephone or email tag involved.

4. Your gift has a better chance of being seen among less snail mail than ever.

5. Referrals happen organically without needing time-draining introductions.

6. The recipient already knows the value and production quality of what they are buying.

7. You greatly expand your reach by someone using your product to promote their business

8. Your revenue expands when someone you know shares your tips.

9. You differentiate your business no matter how crowded your industry or profession.

HELPING SO MANY

Look how many people you help by doing this:

• The person you sent your tips to as a gift

• The people who received that tips product gift from your contact

• The contacts of the recipients of that gift

• Your company

• Your vendors for guiding and producing your tips product

What a noteworthy measure of generosity, good will, and brilliant marketing. You never know who knows who!

THE MORE THE MERRIER

• AND you can even do this as a joint venture with one or three other related businesses (making this a duet or a quartet) to greatly increase the reach for each of you and split the postage.

• This approach is for you if you have introverted tendencies, are a great salesperson yet your time is better spent in other parts of your business/home, or you believe you have very few contacts professionally and/or socially.

• Schedule time to chat with me now, while you’re excited about the possibilities that include guiding you on getting this done, or doing it FOR you. You’ll be hard pressed to find a faster, more productive way to help more people, expand your reach, and increase your bank account.

• My calendar link: https://paulette.tipsproducts.com

© 2025, Paulette Ensign All rights reserved.