Knowledge Shared is Knowledge Gained
When was the last time you…
Life isn’t about finding yourself.
Life is about creating yourself.
- George Bernard Shaw
…received one or a small number of how-to tips positioned as a marketing tool to help improve some part of your personal or professional life?
You’ve received articles, newsletters, eBooks, social media posts, quotes, affirmations, and all manner of other online formats categorized as “lead magnets.” Each is intended to be compelling enough to capture your attention, enticing you to purchase from the company who sent it. Have you noticed many business owners use that approach in their marketing efforts?
However, have you seen one brief, succinct how-to tip delivered weekly to your INBOX or texted to you? Imagine what different, positive, results you could generate by creating 52 tips reflecting your own expertise. Or renting the use of someone’s 52 tips on your topic (aka content licensing)? Or participated in a collaborative effort with multiple people jointly creating 52 tips?
Here is a sample of proven pathways to success from using tips as marketing tools, revenue streams, or both:
Create tips from your expertise with a smaller investment of time or money.
Differentiate yourself from among a sea of sameness in your industry/profession.
Expand your current product and service offerings by developing tips products.
Help more people and make more money by selling in bulk and licensing out your tips.
Enjoy organic growth from recipients of tips who want to also do business with you.
…and many more ways for you to create and discover.
There are opportunities to start or continue your tips products journey. You can follow others’ paths, customize theirs to suit your approach, or engage someone to create your 52 tips for you.
Regardless of the approach(es) you choose, the secret sauce once the tips are created is “then what?” How can you best use the tips content for your company, for your end users, and, frequently, the intermediary who determined your tips are the “gold” they’ve been seeking for their promotional campaigns?That’s the most important piece of all. Putting tips on your website is okay (yawn). There is so much more you can easily do. We’ll teach you how. For more information, visit https://tipsproducts.com to read free blog articles and newsletter archives AND to see the opportunities available for you.Which choice is calling to you? Let’s get started NOW
🛒 Prelude, Soloist - https://TipsProducts.com/sho
🗓️ Schedule a brief Zoom visit with Paulette: https://paulette.tipsproducts.com
© 2025, Paulette Ensign All rights reserved.
When was the last time you…
Life isn’t about finding yourself.
Life is about creating yourself.
- George Bernard Shaw
…received one or a small number of how-to tips positioned as a marketing tool to help improve some part of your personal or professional life?
You’ve received articles, newsletters, eBooks, social media posts, quotes, affirmations, and all manner of other online formats categorized as “lead magnets.” Each is intended to be compelling enough to capture your attention, enticing you to purchase from the company who sent it. Have you noticed many business owners use that approach in their marketing efforts?
However, have you seen one brief, succinct how-to tip delivered weekly to your INBOX or texted to you? Imagine what different, positive, results you could generate by creating 52 tips reflecting your own expertise. Or renting the use of someone’s 52 tips on your topic (aka content licensing)? Or participated in a collaborative effort with multiple people jointly creating 52 tips?
Here is a sample of proven pathways to success from using tips as marketing tools, revenue streams, or both:
Create tips from your expertise with a smaller investment of time or money.
Differentiate yourself from among a sea of sameness in your industry/profession.
Expand your current product and service offerings by developing tips products.
Help more people and make more money by selling in bulk and licensing out your tips.
Enjoy organic growth from recipients of tips who want to also do business with you.
…and many more ways for you to create and discover.
There are opportunities to start or continue your tips products journey. You can follow others’ paths, customize theirs to suit your approach, or engage someone to create your 52 tips for you.
Regardless of the approach(es) you choose, the secret sauce once the tips are created is “then what?” How can you best use the tips content for your company, for your end users, and, frequently, the intermediary who determined your tips are the “gold” they’ve been seeking for their promotional campaigns?That’s the most important piece of all. Putting tips on your website is okay (yawn). There is so much more you can easily do. We’ll teach you how. For more information, visit https://tipsproducts.com to read free blog articles and newsletter archives AND to see the opportunities available for you.Which choice is calling to you? Let’s get started NOW
🛒 Prelude, Soloist - https://TipsProducts.com/sho
🗓️ Schedule a brief Zoom visit with Paulette: https://paulette.tipsproducts.com
© 2025, Paulette Ensign All rights reserved.
Tips Products Publishing Company
We serve both Subject Matter Experts who are often solopreneurs, authors, speakers, consultants, coaches and small business owners PLUS corporate and professional association decision-makers. We've done so since 1991
Subject Matter Experts
As a Subject Matter Expert, your how-to tips are an entry point to your expertise Your tips are marketing tools for your products and services AND new revenue streams for your business. Selling your tips products in bulk and as licenses helps you and your buyers reach more people and make more money.
Corporate and Association Decision-Makers
Using tips products as marketing tools for your business online and offline uniquely increases your presence . Using these products promotionally for your campaigns throughout the year also increases revenue, market share, profit, and reputation.
Tips Products Publishing Company
We serve both Subject Matter Experts who are often solopreneurs, authors, speakers, consultants, coaches and small business owners PLUS corporate and professional association decision-makers. We've done so since 1991
Subject Matter Experts
As a Subject Matter Expert, your how-to tips are an entry point to your expertise Your tips are marketing tools for your products and services AND new revenue streams for your business. Selling your tips products in bulk and as licenses helps you and your buyers reach more people and make more money.
Corporate and Association Decision-Makers
Using tips products as marketing tools for your business online and offline uniquely increases your presence . Using these products promotionally for your campaigns throughout the year also increases revenue, market share, profit, and reputation.
Different Strokes for Different Folks
Different Strokes for Different Folks
Some people love reading and/or writing blogs. Others not so much. You'll find we fall somewhere in between. It's important to provide you an opportunity to share your thoughts, so we'll probably lean in the direction of more rather than less.
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© Copyright 2025. Tips Products Publishing Agency. All Rights Reserved.