Knowledge Shared is Knowledge Gained

books read study literature

SOOOOoooo Much Content - Where to Start?

March 10, 20252 min read

“The only thing holding you back is the belief that something is holding you back."

-Kaitlyn Walsh

Beginning

If ever there was a common thread among many Subject Matter Experts, it’s the title of this article. The longer you’re involved in your area of expertise, the more likely that thought is to surface, regardless of your field. 

You might think it’s an obvious answer - start at the beginning, most basic level - your definition may be different from someone initially coming to your expertise. 

Really?

books-read-study-literature

Even if you successfully embrace the beginners’ mind as an effective, logical starting point, you might start doubting yourself. Is the beginning too basic to represent the many years you’ve dug deeper and deeper into your subject? You then focus on a more intermediate level, beyond your newcomers’ grasp.

Is this feeling familiar? It may be negatively impacting your sales of books, articles, audios, website visitors, workshops,and other products and services without you realizing it. 

Solutions

Fear not. There are solutions, complete with a slew of benefits for you and those eager to learn from you. 

pexels-photo

1.Start by writing an article of about 500 words. This is for a reader or listener who knows nothing about your topic.

2. Capture your article in a recording device as if speaking it to an audience.This addresses two learning styles of reading and listening.

3. Choose 3 or 4 people who are above average intelligence and have no knowledge of your topic. They could be anyone, including a family member who has never understood what you do!

4. Ask them to read the article then listen to the recording. Their assignment is to tell you what they thought the information was about.

5. Assure them they are helping you and there is no “right” answer. That elevates their ego because you are asking them for their help.

Outcomes

There are several useful outcomes to this process.

  • Some may be clueless about what the article and recording said. It’s their first exposure to that information.

  • Others might find the information somewhat familiar. They haven’t used it in a while so your article and recording reminded them of something they forgot.

  • A third possibility is your article and recording reinforced that they already knew what you shared. They feel great from that confirmation by an expert.

people-watching-at-a-room

Those outcomes are useful to remember when you’re concerned about your content being too basic.

Benefit

Here’s the really important and wonderful benefit. Once the beginners learn your basic level content, you become a trusted resource. They want what else you have. They come back for the next level of information. You will have that available in your next product or service.  You continue to serve them, and they thank you with their gratitude and credit card!

© 2025, Paulette Ensign   All Rights Reserved

Content creationSubject Matter ExpertsBeginners’ mindLearning stylesArticlesWorkshopsTrusted resourceAudience engagementKnowledge sharingProduct development
blog author image

Paulette Ensign

Very few can claim the title "Creator of the category" and Paulette Ensign is just such a person. Paulette created the tips booklet category of published works - learn from the best

Back to Blog
books read study literature

SOOOOoooo Much Content - Where to Start?

March 10, 20252 min read

“The only thing holding you back is the belief that something is holding you back."

-Kaitlyn Walsh

Beginning

If ever there was a common thread among many Subject Matter Experts, it’s the title of this article. The longer you’re involved in your area of expertise, the more likely that thought is to surface, regardless of your field. 

You might think it’s an obvious answer - start at the beginning, most basic level - your definition may be different from someone initially coming to your expertise. 

Really?

books-read-study-literature

Even if you successfully embrace the beginners’ mind as an effective, logical starting point, you might start doubting yourself. Is the beginning too basic to represent the many years you’ve dug deeper and deeper into your subject? You then focus on a more intermediate level, beyond your newcomers’ grasp.

Is this feeling familiar? It may be negatively impacting your sales of books, articles, audios, website visitors, workshops,and other products and services without you realizing it. 

Solutions

Fear not. There are solutions, complete with a slew of benefits for you and those eager to learn from you. 

pexels-photo

1.Start by writing an article of about 500 words. This is for a reader or listener who knows nothing about your topic.

2. Capture your article in a recording device as if speaking it to an audience.This addresses two learning styles of reading and listening.

3. Choose 3 or 4 people who are above average intelligence and have no knowledge of your topic. They could be anyone, including a family member who has never understood what you do!

4. Ask them to read the article then listen to the recording. Their assignment is to tell you what they thought the information was about.

5. Assure them they are helping you and there is no “right” answer. That elevates their ego because you are asking them for their help.

Outcomes

There are several useful outcomes to this process.

  • Some may be clueless about what the article and recording said. It’s their first exposure to that information.

  • Others might find the information somewhat familiar. They haven’t used it in a while so your article and recording reminded them of something they forgot.

  • A third possibility is your article and recording reinforced that they already knew what you shared. They feel great from that confirmation by an expert.

people-watching-at-a-room

Those outcomes are useful to remember when you’re concerned about your content being too basic.

Benefit

Here’s the really important and wonderful benefit. Once the beginners learn your basic level content, you become a trusted resource. They want what else you have. They come back for the next level of information. You will have that available in your next product or service.  You continue to serve them, and they thank you with their gratitude and credit card!

© 2025, Paulette Ensign   All Rights Reserved

Content creationSubject Matter ExpertsBeginners’ mindLearning stylesArticlesWorkshopsTrusted resourceAudience engagementKnowledge sharingProduct development
blog author image

Paulette Ensign

Very few can claim the title "Creator of the category" and Paulette Ensign is just such a person. Paulette created the tips booklet category of published works - learn from the best

Back to Blog

Tips Products Publishing Company

We serve both Subject Matter Experts who are often solopreneurs, authors, speakers, consultants, coaches and small business owners PLUS corporate and professional association decision-makers. We've done so since 1991

Subject Matter Experts

As a Subject Matter Expert, your how-to tips are an entry point to your expertise Your tips are marketing tools for your products and services AND new revenue streams for your business. Selling your tips products in bulk and as licenses helps you and your buyers reach more people and make more money.

Corporate and Association Decision-Makers

Using tips products as marketing tools for your business online and offline uniquely increases your presence . Using these products promotionally for your campaigns throughout the year also increases revenue, market share, profit, and reputation.

Tips Products Publishing Company

We serve both Subject Matter Experts who are often solopreneurs, authors, speakers, consultants, coaches and small business owners PLUS corporate and professional association decision-makers. We've done so since 1991

Subject Matter Experts

As a Subject Matter Expert, your how-to tips are an entry point to your expertise Your tips are marketing tools for your products and services AND new revenue streams for your business. Selling your tips products in bulk and as licenses helps you and your buyers reach more people and make more money.

Corporate and Association Decision-Makers

Using tips products as marketing tools for your business online and offline uniquely increases your presence . Using these products promotionally for your campaigns throughout the year also increases revenue, market share, profit, and reputation.

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Some people love reading and/or writing blogs. Others not so much. You'll find we fall somewhere in between. It's important to provide you an opportunity to share your thoughts, so we'll probably lean in the direction of more rather than less.

And if you're interested in being a Guest on our blog, send an email to let us know. Your content MUST be relevant or you'll receive an immediate "no thank you" reply.

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