Knowledge Shared is Knowledge Gained

Keeping the Farm

Keeping the Farm

June 11, 20242 min read

“The meaning of life is to find your gift.

The purpose of life is to give it away.”

- Pablo Picasso

As a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is ways to be generous with your knowledge “without giving away the farm.”

sheep

It’s pretty impossible to ever tell your reader or listener everything you know on your topic. Think of how many years you’ve been in your business, even if you are a newcomer. There is really no way you could tell anyone everything you know.

Even if you give them a LOT of information, they are not you. They process what they learned from you differently than you did when you learned it. You apply your knowledge differently because you are YOU and they are THEM.

It can  be challenging to remember during a conversation with someone you view as a competitor and you  worry even a little about taking your business out from under you.

Worry no more. 

Focus on “what” and “why” when you talk about your expertise. Leave out the “how.”

Dairy Farm Factory

Early on in my business, I held back sharing the formula I teach for writing tips. I did that for years, somehow concerned someone would copy my work and dilute my business. One day it became crystal clear that I could easily share the formula without an ounce of fear that anyone would run away with it because they weren’t me. I had my own approach for “how” I used that formula to ultimately sell over TWO MILLION tips booklets without spending a penny on advertising. The people who wanted to learn the “how” paid for that knowledge.

Yes, I slip several “how’s” into any presentation, to whet the audience’s appetite, giving them  more value from the experience. Most of the content is “what” and “why.”


Does that ease your concerns as you move forward? Hopefully you’ve learned  much earlier in your journey than it took me to learn it!! There’s now lots of “how” available in the SHOP at https://TipsProducts.com , with more becoming available every month!!

© Paulette Ensign 2024

GrowthConsultingGenerosityCompetitionMonetizationKnowledgeExpertiseUniquenessSpeakingCoaching
blog author image

Paulette Ensign

Very few can claim the title "Creator of the category" and Paulette Ensign is just such a person. Paulette created the tips booklet category of published works - learn from the best

Back to Blog
Keeping the Farm

Keeping the Farm

June 11, 20242 min read

“The meaning of life is to find your gift.

The purpose of life is to give it away.”

- Pablo Picasso

As a consultant, speaker, coach, author, or other subject matter expert, a concern you may have is ways to be generous with your knowledge “without giving away the farm.”

sheep

It’s pretty impossible to ever tell your reader or listener everything you know on your topic. Think of how many years you’ve been in your business, even if you are a newcomer. There is really no way you could tell anyone everything you know.

Even if you give them a LOT of information, they are not you. They process what they learned from you differently than you did when you learned it. You apply your knowledge differently because you are YOU and they are THEM.

It can  be challenging to remember during a conversation with someone you view as a competitor and you  worry even a little about taking your business out from under you.

Worry no more. 

Focus on “what” and “why” when you talk about your expertise. Leave out the “how.”

Dairy Farm Factory

Early on in my business, I held back sharing the formula I teach for writing tips. I did that for years, somehow concerned someone would copy my work and dilute my business. One day it became crystal clear that I could easily share the formula without an ounce of fear that anyone would run away with it because they weren’t me. I had my own approach for “how” I used that formula to ultimately sell over TWO MILLION tips booklets without spending a penny on advertising. The people who wanted to learn the “how” paid for that knowledge.

Yes, I slip several “how’s” into any presentation, to whet the audience’s appetite, giving them  more value from the experience. Most of the content is “what” and “why.”


Does that ease your concerns as you move forward? Hopefully you’ve learned  much earlier in your journey than it took me to learn it!! There’s now lots of “how” available in the SHOP at https://TipsProducts.com , with more becoming available every month!!

© Paulette Ensign 2024

GrowthConsultingGenerosityCompetitionMonetizationKnowledgeExpertiseUniquenessSpeakingCoaching
blog author image

Paulette Ensign

Very few can claim the title "Creator of the category" and Paulette Ensign is just such a person. Paulette created the tips booklet category of published works - learn from the best

Back to Blog

Tips Products Publishing Company

We serve both Subject Matter Experts who are often solopreneurs, authors, speakers, consultants, coaches and small business owners PLUS corporate and professional association decision-makers. We've done so since 1991

Subject Matter Experts

As a Subject Matter Expert, your how-to tips are an entry point to your expertise Your tips are marketing tools for your products and services AND new revenue streams for your business. Selling your tips products in bulk and as licenses helps you and your buyers reach more people and make more money.

Corporate and Association Decision-Makers

Using tips products as marketing tools for your business online and offline uniquely increases your presence . Using these products promotionally for your campaigns throughout the year also increases revenue, market share, profit, and reputation.

Tips Products Publishing Company

We serve both Subject Matter Experts who are often solopreneurs, authors, speakers, consultants, coaches and small business owners PLUS corporate and professional association decision-makers. We've done so since 1991

Subject Matter Experts

As a Subject Matter Expert, your how-to tips are an entry point to your expertise Your tips are marketing tools for your products and services AND new revenue streams for your business. Selling your tips products in bulk and as licenses helps you and your buyers reach more people and make more money.

Corporate and Association Decision-Makers

Using tips products as marketing tools for your business online and offline uniquely increases your presence . Using these products promotionally for your campaigns throughout the year also increases revenue, market share, profit, and reputation.

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Different Strokes for Different Folks

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And if you're interested in being a Guest on our blog, send an email to let us know. Your content MUST be relevant or you'll receive an immediate "no thank you" reply.

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