Peter Thomson promotes himself as the Most Prolific Information Product Creator in the United Kingdom. And in my experience of him, that's very likely to be true. He produced and successfully sold many information products, mostly single copies to end-users, before we met. These were primarily in print and audio. We later connected when I spoke in person at a conference in the UK in the mid-1990’s. We have stayed in touch ever since.

Peter initially phoned one day, out of the blue. I had no idea who he was or his vast accomplishments. He heard about my tips booklet work, and selling in bulk rather than one at a time. I heard this lovely melodious British accent. We then explored his interest in having a tips booklet. That was all of my business offering at that point.

He already had a book, a self-guided, subscription-based program, many articles and posts, and probably much more. We agreed my company would create a tips manuscript for him from what he already had. The title became “117 Ways to Get Almost Anyone to Do Almost Anything!” The content well represented Peter’s expertise. He’s an excellent communicator, and experienced, highly successful sales person. The title seemed and still seems appropriate.

Together we created an addition to his huge inventory of information products. You can well imagine that Peter has always known a lot of people both personally and professionally – many, many contacts. Being so personable and accomplished in his communication, he COULD get almost anyone to do almost anything. So why wouldn’t he want to teach that to encourage others to do the same, or at least strive for that level of results?

Peter purchased our document editing services. He also bought our US-based graphic designer's professional layout services for the content and cover. He decided to do a reasonable sized print run as samples and to sell.

We had an enthusiastic, satisfied customer who, to this day, continues to promote my company’s work worldwide.

That’s not the end of the story.

Shortly after Peter received this booklet print order, he called again. He had interesting yet not surprising news. He was talking to a corporate client who bought Peter's consulting and and speaking services. Peter had a copy of his new booklet handy when meeting with this client. The client was impressed by the bite-sized, easily digestible, and memorable bits of useful information. He also noticed the production of the booklet was well done. The physical size of it could fit easily in a man’s jacket pocket.

What happened next was only a partial surprise to Peter. His client said “the booklet title is all well and good. It reflects your skills, gifts, and talents as I know them. However, I want a booklet that same physical size, on a different topic. Can you do that for us, and run us 10,000 copies? I'll pay you today. When can you deliver? We also want our company name on the bottom of the front cover. How much is that?”

Peter previously created plenty of trust with this client. That allowed the transaction to occur. Without seeing a single word of content yet to be written, this corporate client handled the transaction seamlessly, full payment in advance, 10,000 copies, sight unseen.

Peter is a lifelong learner. He knew how to write and fully create that next booklet of his. We discussed pricing in bulk when doing his first booklet, so he knew about that. He had lots of sales experience in his prior professional life. I was thrilled this transaction happened as it did. He did it on his own, finding editorial, design, and print vendors in the Midlands, UK where he lives. His generous mentions of my company continue to bring more goodwill to more people than can be measured.