Category Archives: Audio

Tips Lead to Results Only When …

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…you take a crucial step.

You can:

  • post tips on every social media location you can identify.
  • send your “top 10 best ways to” article to the best article directories that ever were.
  • create a checklist of vital things to remember, out to every current and past client.
  • create various ways to deliver your tips beyond only articles.
  • compile the tips from your articles into a booklet or an audio program.
  • be the most creative person on the planet in putting your tips out there.

You can do all of this and more, yet still see no increase in business. The missing piece?

Tell people what to do next after they read, hear, or experience your tips!

What do you want them to do next??? Do you want them to go to a particular page of your website, or phone or email you, or attend a teleclass or webinar, or something else?

You can have the greatest information available on the planet in your area of expertise, and leave out that one very important thing. It makes a huge difference in sustaining and growing your business.

So simple, yet so vital.

While we’re at it, why don’t you go to www.tipsbooklets.com to receive a tip in your inbox every Monday? You’ll see a purple box in the left margin. While it refers to booklets, you’ll find the tip you’ll get each week applies to many formats of distributing your tips for marketing and for making money.

If you’re already getting those weekly tips or want to skip over getting the weekly tip, give me a call or pop me an email to explore the best next step for you. You’ll find that contact info in the About section of this blog.

Your trusty guide,

Paulette

3 Great Reasons to Share Your Tips

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As you look around at people you admire for whatever reason within and outside your area of expertise, you find yourself wondering what’s the point of sharing information you know oh so well. And beyond merely sharing the information, would anyone actually buy it! After all, isn’t what you know common sense? Doesn’t everyone already know this?

Well, here are three great reasons that definitely support your sharing your knowledge:

  1. Some people know some of what you know.
  2. Some people know a lot of what you know.
  3. Some people don’t know any of what you know.

Share your tips anyway, in whatever ways you’d like. They can be in articles, booklets, audio, licensed, or other product formats and other venues like speaking and interviews.

As simplistic as that all may sound, there is always more to learn. In some cases it becomes confirmation for them, that someone else (you, the expert) is affirming what they know.  That has value.

Your information can also remind them of what they forgot, information that is now useful to them again or for the first time.  One pearl of an idea can be the perfect thing to help them in this moment.

Even in a topic that has a lot of information available, there is no way anyone could possibly have ALL of what there is to be had. Think about someone interested in Italian cuisine, who loves to cook. It is impossible for them to have every single Italian cuisine cookbook ever published. Create yours anyway.

Keep in mind that something you view as common sense could be rocket science to someone else, and vice versa. There are topics you struggle to grasp that someone else finds easy.

Create your tips anyway. Share them by giving them away strategically and by selling them. Not sure how to do that? You’ll find great guidance at our Learning Tools.

Your trusty guide,

Paulette

 

Turn your tips into products and your tips products into moneymakers

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“Turn your tips into products and your tips products into moneymakers.” While this blog may be new, the posts will be a combination of insights, observations, experiences, opinions, and suggestions based on more than 20 years of doing this tips stuff in various ways and in various places.

As technology changes at warp speed, the challenge is to keep it simple yet thorough, as much of an oxymoron as that might be. How often have you written or read a “Top 10 Tips” article? Probably plenty of times. It’s such a popular format that even the American late night talk show host, David Letterman, uses it in a comedic way. Eventually he compiled those lists and published a book he sells. That’s turning his tips into a moneymaker. You can, too, and you can do it now.

Look at all the lists and articles you’ve ever created or thought about creating:

  • “7 ways to…”
  • “Top 10 reasons…”
  • “11 secrets for…”
  • “8 best ideas to…”
  • “12 super tips for..”

You send the articles out, for exposure. Do they generate revenue for you, either directly or indirectly? Probably once in awhile. When was the last time your local grocery store accepted exposure when you went there to buy food?  Right, never.

This blog plus the Learning Tools and Services we offer are direct routes to turning your tips into products and your tips products into moneymakers, with a huge return on your investment. It doesn’t matter where you’re located, what your area of expertise, how long you’ve been in business, what your age or circumstance, or what size budget you have. You can turn your tips into products and your tips products into moneymakers.

Your tips can be booklets, audio, books, journals, card decks, content that is licensed into endless formats online or offline, and much more.

You’ve already started on your journey whether you realize it or not. You’ve got content. Now let’s get started on making money from it.

While you’re at it, please introduce yourself so we can do some cross-marketing.

Welcome aboard for the journey of a lifetime!

Your trusty guide,

Paulette Ensign